Hobbes A Social Covenant Theorist Essays - Libertarian Theory

Hobbes A Social Covenant Theorist Hobbes -- a Social Covenant Theorist Throughout the assigned portions of the Leviathan, Thomas Hobbes proves to be a social contract theorist, however inconsistently. Through his explanation of humanity extracting itself out of the state of Nature, by developing rules pertaining to property and contract, by means of the creation of a Sovereign, or Common Wealth, he clearly elucidates the basic concepts of social contract theory. In order to fully grasp Hobbes theory of Social Contract, one must first become familiar with his basic premises of The State of Nature. In this state each individual is inherently in a perpetual state of war, due to several given reasons. Hobbes assumes that Nature hath made menequall. (Hobbes 183) Also, that in this state of war all men exemplify purely egoistic behavior, striving to do whatever possible to maximize their own utility, even if it requires murdering another. In addition to these conditions, in the state of nature, there exists a state of natural scarcity, in which, a finite amount of goods, possessions, property, cattell, wives, whatever, exist to satisfy mans infinite wants. And therefore if any two men desire the same thingthey become enemies andendeavour to destroy or subdue one an other. (Hobbes 184) Hence, creating a constant state of war. At no time, in this natural state, is injustice even possible. As Hobbes so concisely states, Where there is no common Power, there is no Law: where no Law, no Injustice. (Hobbes 188) Essentially, since every man is entitled to everything, he is also at liberty to exert any means possible -- including violence -- in order to satisfy all of his wants and needs. In this State of War, each individual is at the mercy of any of the whims of any invader, neighbor, child, or any other entity lest they fail to protect themselves. Expressed by Hobbes, And therefore, as long as this naturall Right of everyman to every thing endureth there can be no security to any man, of living out the time, which Nature ordinarily alloweth men to live. (Hobbes 190) In addition to this most inconvenient physical state of nature, Hobbes elaborates upon the mutuall transferring of right. (Hobbes 192) It is necessary for men to enter into contracts, a mutual agreement made by individuals in order to exchange the right to the thing. (Hobbes 193) Things can range from deciding on peace between two quarreling parties, with demands and peaceful sacrifices from both ends, to an agreement between two merchants for goods and services. At times it is necessary for one of the Contractors to, deliver the Thing contracted for on his part, and leave the other to perform his part at some determinate time after. (Hobbes 193) Thusly, forming this covenant, which promises that a good or service of some sort will be awarded to one of the contractors at a future time. However, in the state of nature, there exists absolutely no assurance that ones contracts or covenants will be upheld. Hobbes argues that it is in everymans best interest to not fulfill his end of the bargain, as it were. Therefore, due to his feare of not performance on either part, men are driven, by their own suspicions to create a coercive power, or sovereign, to regulate their contractual agreements and covenants. Just as outlined in Social Contract theory, those in the state of nature, found it in their best interests to enter into a social contract, thereby abandoning some of their freedoms, in order to have the reigning entity of a Sovereign, or Commonwealth. This contract must be entered into by all men, with all men, who should perhaps say to each other, as Hobbes suggests, I authorise and give up my Right of Governing my selfe, to this Man, or to this Assembly of men, on this condition, that thou give up thy Right to him, and Authorise all his Actions in like manner. (Hobbes, 227) This governing unit was a single individual or group of individuals, established to preside over all contracts, or covenants made. In this capacity, Hobbes, is said to be a Social Contract theorist, in that men must enter into this agreement, to

Russia vs United States essays

Russia vs United States essays The United States and Russia have been battling off pernicious factions menacing the stability of their democracies over the years. Russia has come a long way over the past century, enduring a number of different phases that have completely desecrated any power Russia may have had paralleled to the rest of the world. The United States, however, has been evolving into a prosperous world power that has led to new respect from many other nations. Both Russia and the United States have struggled in the past at maintaining a significant amount of cultural commitment to preservation of specific aspects of their respective democracies. Having a relatively new democracy, Russian citizens have different perceptions and expectations of government from those of United States citizens. With new liberties and freedoms, Russians are struggling to grasp the concept of capitalism and participation in government. In order to preserve strong features of democracy, such as the right to vote or fr eedom of speech, a country's constituents must respect and positively view their government. They must have faith in that the government is working for their best interests. Physically, the United States and Russia have been impacted greatly by their geography. Historically, the backgrounds of Russia and the United States are of stark contrast. Traditionally, Russians have a difficult time believing in the stability of their government as it has changed a number of times. Geography has had a profound influence on the Russian psyche. Russia is a land that lies open to invasion and the elements, for it possesses no major natural barriers. In the southeast, there are great plains that allow easy entrance to any would-be conquerors (Melvin 139). In the southwest there is the steppe, home of many fierce nomadic tribes and prime invasion route for the horsemen of central Asia. In Russia's north there are vast forests and tundra, which, although not a...

Reflection paper Assignment Example | Topics and Well Written Essays - 500 words - 4

Reflection paper - Assignment Example Working in a community projects develops a rational way of making decisions for the students. Lions Clubs International is a large club organization that has over 1,300,000 members in over 46,000 clubs all over the world. Lions Club has community projects that support students by providing a program that empowers them (Martin 66). The main aim of the Lions Club international is to aid students develop their leadership skills and still make a positive impact to their community. The organization achieves this through the Leo clubs which are approximately 6,400 with 160,000 Leos (members). As a Leo in the community project of green team recycling our main motto was to reduce, reuse, and recycle (Martin 210). We engaged in advocating for recycling of items like hearing aids, paint, books, and magazine to keep our environment clean. At the initial stage of joining the project, I learned that I am a role model to my community in preserving my environment. The program offered activities that create a positive attitude towards the environment. Our Leo club focused on promoting recycling in our neighborhood by creating an awareness of taking the initiative of caring for our homes (Sirgy et al. 250). We collected used glass, aluminium, plastic bags and containers to resource recovery locations. All the Leos worked together in teams to take up the recycling challenges to hospitals and parks. We also campaigned on encouraging the local residents to participate in the recycling events within the city. Through the recycling program by the Lions Club International, the community has embraced the idea of recycling. Large organizations and other state owned corporations donate their outdated and non-functional computers to recycling companies (Taylor 94). The recycling companies dismantle the equipments, sort the parts by type, upgrade the components, reassemble units, and then have them distributed to students who may not afford a computer to use in their studies.

Economics Discussion for online class Essay Example | Topics and Well Written Essays - 250 words

Economics Discussion for online class - Essay Example There are numerous players in the deals business line, and all players are required to engage in ethical, healthy, and fair competition. When Groupon started its operations in the year 2008, many of its rival firms were already operational and had undertaken ad business for several years. Search engine ad companies like Google and Facebook were already running operational and successful business lines. Groupon has integrated creative and innovative business strategies to rise above many competitors in ad business. Its rapid growth can be seen to harm, fight, or gobble rivals in the industry, but its competition parameters are economically provided for. The company engages other firms in intense competition, an aspect that normative provides for. For this reason, the outstanding performance of Groupon is based on its operational strategies, as opposed to exploiting its rivals. Although business sustainability is a critical factor in Groupon’s business, copycats of its business model are readily present (Marin, 2011). Therefore, Groupon’s business model is consistent with normative principles of

Constipation Essay Example | Topics and Well Written Essays - 500 words

Constipation - Essay Example According to Mitchelle, constipation is an embarrassing topic to talk about though is a common problem that affects people. Constipation makes one feel uncomfortable, sluggish, bloated and heavy. Removal of waste from the body regularly makes one healthy and is vital to living. Constipation diagnosis is based upon the symptom displayed, medical history and physical examination. Mostly, constipation is diagnosed by a doctor or self-diagnosis. However there are situation where the doctor feels that there is a need to carry out some test and special diagnosis for more complicated cases of constipation that is chronic (2). In India, most patients who have constipation are the middle-aged men and have a sense of incomplete bowel movement. Abdominal discomfort is not universal but can be frequent. When a research was carried in India stool frequency was similar irrespective of whether the patient constipated or had a diarrhea. Ninety percent had one or two stools per day and these symptoms were complex and suggested presence of IBS. Study from India have used western criteria have defined constipation, indeterminate was found to be the most common symptoms’ among patients who presented themselves with chronic functional lower GI symptoms, but majority of them had predominant constipation. Studies have shown that women are more prone to constipation as compared to men in most parts of the world but in India, more men are reported to be having constipation than female. These tests were hospital based (Goshal, 1). The nurses should create a healthy care plan so that they can keep the patient with good health. They should mobilize the patient and encourage them to have regular exercise or attend exercise classes. This will help stimulate the patient to have a bowel movement. The information that they got during the NP practice, should be used to educate the patient and help them review the kind of diet component a

The Procedures For Teaching Grammar

The Procedures For Teaching Grammar Since teaching grammar plays such an important part in language classroom, it is necessary to know what are the approaches to teach grammar as well as the most effective process of holding a grammar lesson. It is because this will help learners study grammar more effectively. About the teaching approach, there are two main types mentioned which are the inductive and deductive one. In deductive, the rule is presented first and the language is produced based on the rule. On the contrary, in inductive, teacher will give students a means to discover the rules themselves. Both of these approaches have advantages and disadvantages. Deductive approach will save time for teacher and be suitable for young learners, whereas the inductive one will be appropriate for learners with basic knowledge of the language. About planning a grammar lesson in classroom, there are several popular models a teacher should know, for example: the deductive PPP (Presentation, Practice, Production), TTT (Test, Teach, Test), ARC (Authentic use, Restricted use, Clarification and focus), TBL (Task-Based Learning) and ESA (Engage, Study, Activate). All models have their own good points and bad points. Among them, PPP is the most widely used model because this model is easy to conduct and can be suitable for teaching isolated grammatical items. It also allows the teacher to arrange the time for each stage accurately and prepare for the unexpected problems that may occur.(BBC, 2005 December 9) Teaching grammar in PPP includes three main stages: presentation, practice and production. Presentation: This stage includes lead-in, presenting form and meaning, giving other examples, conducting repetition of title, model sentences and examples,and finally asking class to copy down lesson. Lead-in: The teacher usually begins presenting with a text in which the grammatical structure appears. The text maybe one or two sentences, or it can be a short dialogue. The teacher may also use pictures or situations to lead into the structure that will be taught. The purpose of lead-in section is to warm up and raise studentsinterest in the lesson. Throught it, students will know how the structure is used naturally in real life. Presenting form and meaning: In this section, the teacher may begin showing the form first and the meaning second or vice versa. This depends on the students. If students prefer grammar explanations at the beginning, the form should be presented first. On the contrary, if students learn a language better by inferring the meaning before the teacher presents grammar explanation, then showing the meaning first is suitable for them. (Dang and Ruiter, 2005, p.86) Whether the form of the grammar point or its meaning is presented first, the teacher should master the ways of showing form and meaning. Doff (1988) mentioned these ways in his book. When presenting meaning, the teacher can show it visually or through a situation. In showing meaning visually, he or she can use objects, the classroom, the students themselves, the pictures to demonstrate the new structure(p.34). Nevertheless, it is not always possible to show the meaning visually. Hence there is another way of showing meaning more naturally. It is presenting meaning through a situation. This situation can be real or imaginary(p.35). The good point of using a situation is that students can become familiar with how the structure is used in everyday conversations. They will feel what they are learning is relevant to real life, and it is also easier for the teacher to use this way. Together with explaining clearly the meaning of the new structure, it is also important to show how it is formed. Doff (1988) showed two basic ways of doing this. First, a clear model should be given and students are asked to listen and repeat two or three times and then the teacher demonstrates the structure quickly. Second, the teacher writes the structure on the board, says it when writing and underlines the fixed parts. Another way is asking the students to tell the teacher what to write. It is an effective way because it involves the whole class in the lesson and focuses their attention to the structure. (p.37) After the teacher has finished presenting form and meaning, he or she continue doing other steps such as: giving other examples, modeling the structure and examples, and finally asking class to copy down lesson. Practice When students have known the grammatical structure, it is neccessary to get them to say the new language accurately and fluently. Therefore, it is important to move to practice stage. The process will go from controlled practice (mechanical) to less controlled practice (meaningful) and finally to free practice (production). Controlled or mechanical practice In this section, learners are often asked to do mechanical drills such as repetition, substitution, word cues, picture cuesetc. These drills completely control the response of students. They are asked to give the only one correct way of responding because these kinds of drills just focus on correct forms rather than meaning. Therefore, mechanical drills are only useful if students practise doing them for a short time. This kind of practice has some limitations due to these three reasons. First, because students do not have to think much when doing mechanical drills, they will easily forget afterwards. Second, teacher can not be sure that whether students understand the meaning of the words or not. Finally, these drills focus only on producing correct forms, therefore students do not know how to use them to express meaning.(Doff, 1988, p.73) Meaningful practice Meaningful practice is also called less controlled practice because there is still little control of response. Less control is because students can give several right answers and these drills are not suitable for doing chorally. This is called meaningful practice because it requires learners to think and understand what they are doing. Some common drills are information gap exercise, mapped dialogue, interview or find someone whoetc. There are three techniques to make meaningful practice: First, teacher can do this by getting students to say real thing about themselves, or teacher can give a situation that implies the structure but let student decide what to say. Also, teacher can let students add something of their own (Doff, 1988, p.75-76) In this stage, in both mechanical and meaningful practice, teacher should check whether sudents make any errors or not so that teacher goes back to the presentation stage and clarifies any problems of understanding or usage. Production Meaningful practice is followed by production (free practice) in which students have a chance to use the strutures to express their own ideas or talk about their experiences. There are two kinds of useful topics. According to Doff (1988), students can talk about real life, for example themselves, friends or anything in the world. They can also imagine a situation which is not real to practise speaking (p.78). In this section, role play and communicative games are often used. Free practice offers students a chance to talk freely; hence, it is in this stages that errors often occur. Nevertheless, teachers should not interupt students to correct their mistakes because the main purpose is to develop fluency and confidence. Important errors can be corrected during giving feedback after this stage. Although PPP model is widely used, it is becoming old-fashioned nowadays and is under threat to be replaced by other ones. There are a number of reasons for this which Mora et al. (2001) pointed out in their book. For one, PPP will discourage risk-taking and the processes of improvisation and experimentation with the language, which are considered as important aspects of language learning. For another, the controlled context in present and practice stage does little help for students when dealing with the natural language outside the classroom.(p.14). Another problem is that in PPP, the grammatical structures which are often chosen in advance by the course book author or the teacher may not be what students like to learn. Hence, students may not feel excited in the lesson; and if they do not want to learn that grammar point, the whole lesson can be a waste of time. Also, when it comes to more complex grammar points, it will be a challenge for teacher to use this model. These are all the reasons why other models are considered to apply in classrooms instead of PPP.

Stragegic Plan

A Strategic Plan And It’s Impact on the Rise and Downfall Of Netflix, Inc. [pic] MBA 517 Fall 2012 (Strategic Planning and Policy Analysis) 14th Dec, 2012 TABLE OF CONTENTS †¢ Executive Summary †¢ Strategic Vision †¢ Business Objectives †¢ Environmental Analysis †¢ Industry & Competitive Analysis †¢ SWOT Analysis †¢ Business Strategy †¢ Implementation Plan †¢ Monitoring Adjustment- A Dynamic Process Executive Summary Netflix, Inc. , the world’s largest and leading online DVD rental company; was founded by Reed Hastings and Marc Randolph in the year 1999 and operated from Los Gatos, California.In the very initial days Netflix started its business through online DVD rental using web media which is called as www. netflix. com through internet. The business was operated by delivering DVDs through postal mail and then charged the customers and this was called as Pay per DVD rental services. Gradually with this the company revenues increased and in a span of two years Netflix gone for an expansion and the Pay per DVD revenue model was replaced with a â€Å"fixed  monthly fee system†, the monthly fee was about $ 15. 95 per month.This was a major breakthrough for Netflix which has allowed all its customers wherein they can rent up to 4  DVDs per month without any due dates or late fees. After initializing the fixed monthly fee system, later in the year 2000, Netflix has launched one more strategy which was like customers can have up to four DVDs with in their possession one time for a fee of $19. 95 per month. Netflix's decided to split the business into two separate companies, one for the streaming and one for the â€Å"legacy† DVD business which is called as Qwikster.And then Netflix started charging the subscribers two separate bills every month which made Netflix to face the unexpected downfall. Netflix’s website for the subscribers www. netflix. com , which helped in prioritizing t he category and the choice of movies based on the customer’s preferences. By doing so, Netflix tracks the wish lists or queues of movies listed so that subscribers can browse movies of similar category and choose to watch. Then Netflix used to ship movies which are on the top of the wish list or queues of  subscribers through mail.Netflix has designed their website as per the requirements in which way it has all the ability and the facility of tracking the subscribers with individualized ratings based on all movies that customers had previously rated after viewing them. Netflix as a company enjoyed  tremendous success with all these success formulae, so it has decided to submit for an initial public offering. And later there was a huge drop in the stock market prices which dropped and due o the downfall in the stock the company position became little difficult for a company’s IPO to succeed with  uncertainty in the financial markets. In July 2000, Reed Hastings, CEO of Netflix, needed to decide whether the company should proceed with  the IPO or withdraw. During the current scenarios, Investment banks predicted that the IPO  of  Netflix would succeed only if it’s  showing positive cash flows within a twelve-month horizon. In 2005, Netflix has grown to a position where the company has 35,000 different film titles available and also shipped one million DVDs out on daily basis.Netflix developed and maintained an extensive personalized video-recommendation system based on ratings and reviews by its customers. In 2006, Netflix offered a  $ 100,000  to the first developer of a video-recommendation program that could beat its existing algorithm. And later in the year  2007, the company delivered its billionth DVD. In 2007, the company began to move away from its original core business model of mailing DVDs and introduced video-on-demand via the Internet. Netflix business has grown but while DVD sales fell from 2006 to 2011.Sep tember 18, 2011, Netflix announced its intentions to rebrand and structure its DVD home media rental service as an independent subsidiary company called  Qwikster, totally separating DVD rentals and streaming. Netflix's decided to split the business into two separate companies, one for the streaming and one for the â€Å"legacy† DVD business which is called as Qwikster. While splitting the business into two, however the businesses are going to run separately and they are going to operate on different websites. Subscribers of both the businesses got two separate billing statements (Probably it might have made sense in the long-term).It poses serious and immediate risks to Netflix's streaming business as the strategy to split the business into two did not took the turn as it was expected, and as the subscribers are the people who are all sitting at home and trying to rent DVDs, watch videos probably aren't thinking much about disruptive technologies and innovators' dilemmas. Subscribers just want to watch a movie as cheaply and as conveniently as possible. There was a loud backslash  that ensued after Netflix split its pricing plan in two is being turned several notches and as subscribers wondered how this latest business plit will affect them. The reason for the CEO to make this strategy is for the long-term betterment and also will be more profitable to have fewer subscribers paying more for month than continuously adding customers that only sign up for the cheapest plans and then withdraw soon. But the decision to raise prices so drastically $15. 98 a month to rent DVDs and for streaming is a 60% jump which caused customers rage and due to this Netflix has lost about 8,000,000 subscribers in one quarter of a year and investors had been buying on the hope that subscriber growth would continue for a long time.When Netflix gone ahead and planned to separate the organization into two as the strategy, the reaction of the subscribers is unpredictable and there was a huge reaction from the subscribers and within a span of six months the company lost most of the customers and the organization has incurred huge loss which made the company cancel the separation plan. To implement the above strategy, the management instead of bouncing back, I would suggest having a backup strategy which will be handling the management and opting for the alternative opportunities.If once we understand that the strategy of separating the business is failed then first thing is we should identify the impact of the decision ,on all parameters like lost market share, customer base, on revenues and profit gained by the competitors etc. and estimate where the organization is positioning . Then I would be going ahead and performing a gap analysis and identifying the current position of the organization and the most possible alternative strategies so that the organization will come back to its previous market.Apparently SWOT analysis also helps in identifying the areas which we need to work up on the organizations strengths and opportunities and ways to overcome the weakness and Threats which can cause hindrances. Reevaluating the proposed strategy is also one of the ways of implementing an effective strategic plan and a quick feedback of the implemented strategy will give any organization to control the impact before everything goes uncontrollable.In this case, Instead of applying the new strategy right away on the existing customers, what I suggest describes strategy to rebrand Netflix by applying the separation plans to new customers and allowing the old customers to enjoy the previous benefits and slowly make them adapt to the new product through proper promotional benefits. If any organization decided to launch a new product the best strategy would be introduce with the existing product so that the customers will be adapted to the new product and the existing customers will adapt to the new product by promoting with existing market.Hen ce the following plan describes a strategy to rebrand Netflix and successfully separate its business into Netflix and Qwikster based on the surveys and feedback collected from both existing and new customers. In-order to achieve this by holding the existing customers and attracting new customers, Netflix has to market the new product (both streaming and DVDs rental) by providing the new customers a free month trial (30 days) and also by giving the new product for the existing customers without any change in the fee. This would actually hold the existing customers and attract the new customers.Based on the response from the feedback and surveys, CEO will decide whether to continue providing the new product or move back to the previous existing product (which was already proved as a successful product). After the free trial (30 days) completes the new customers have a choice to be with either the new product â€Å"Qwikster† or just stay with Netflix. Strategic Vision According to (CEO) Reed Hastings, â€Å"Our vision is to change the way people access and view the movies they love†. Reed Hastings (CEO) strongly believed in delivering the product at an affordable price and conveniently .These are the success factors of Netflix. And also strongly believed that there are no replacements for the movies and the mission of Netflix can be considered as delivering the product in a desired way and make it attractive to the customers. Customer focus and understanding the preferences of the subscribers which helped in customer satisfaction . The goals of the Netflix also played a major role in achieving the desired revenues. Business Objectives Through these objectives Netflix will come out of the chaotic situation .These objectives can be measured through all the functions of the business mostly of financial and the objectives can be achieved and monitored at all the levels in the business. Financial objectives and Strategic objectives: The prime combined ob jective in this scenario would be to get back the lost customer base which was due to change in strategy and to gain them back is the prime objective. The second objective should be to expand the Qwikster business by launching the product and to attain a market share for them. The third objective should be increasing the new subscribers for the Netflix, Inc. o that the growth of the company would be prospering. The fourth objective should be to increase the revenues of the company by controlling the costs . The fifth objective should be to add value for business and pay the dividends to the shareholders. The above stated objectives are measured in monetary terms and other than the financial objectives Netflix should also focus on being a successful launcher for the new product Qwikster and also ensure that the quality is maintained without compromising and deliver the best customer service for its subscribers as it always did .These are the objectives which are more operational in n ature. To add on to the Operational objectives improvising on new technology, by improving the current process and optimum utilization of resources by maintaining employee relations and abiding with statutory rules and running the business on social and ethical behaviors are also considered as the operational objectives which can be key to the success for any organization. The time frame to achieve all the above listed objectives should be on quarterly basis.This could be achieved by doing a trend analysis on a monthly basis and reviewing how it can be achieved over a span of one year. Environmental Analysis The drastic growth of technology is one of the major successes for the Netflix and it is driven on technology based. Though it was started with delivering DVDs through postal services, gradually it started capturing the preferences of the customers by creating a wish list and based on their choices it has gained the customer satisfaction.Then on using the current technology Netf lix has developed streaming videos and later it was heading into developing the apps for usage on mobile devices also. When we discuss about the financial aspect due to the increase in prices there was a downfall in the shares of the company. Immediately after the decision was announced the share prices dropped drastically and there are many cancelations from the subscribers. Netflix faced a major downfall at the time of recession in 2000 and after the price hike strategy in 2011.These two years are the challenging years for the company however Netflix has overcome these with its current strategies. [pic] Industry & Competitive Analysis Netflix major competitors are Hulu and blockbuster and Netflix share is also disturbed other than the major players among you tube and also effected due to piracy. However Netflix success factor has created a brand image for streaming movies and DVD rentals. Netflix also faced competition from Redbox (movie rentals). SWOT Analysis Netflix’s st rengths: Netflix is strong in marketing their business. The main marketing strategy which attracts the customer is one month free trail and which helps the customers to get used to the product and continues with Netflix account. †¢ The other major strength for the Netflix is that they are flexible in delivering the DVDs to home every time subscribes are willing to watch a movie. The Netflix process that customers can create a recommendation based on their interest and those DVDs will be delivered very fast. Netflix is one of the pioneers in using the technology as Netflix streaming method helps the customers to watch instantly and they use the internet as the medium and Netflix is available on all electronic gadgets currently. †¢ Netflix strength is that they are patent protected recommendation service. †¢ Competitive prices are also which made the Netflix on of the niche in rental movie services. Netflix’s weakness: †¢ The fall in the Netflix demand is du e to the price strategy when the company decided to split the business which resulted in the downfall of Netflix. The other weakness is the dependency on the associates which has increased in the costs of Netflix. †¢ The disputes with major partners have resulted in limiting the streaming content. †¢ The rules of the movie content are also available with the competitors due to weak agreement. Netflix’s opportunities: †¢ Netflix is like a brand when it comes to watching movies it is the first to create. Though there are many competitors it was like a brand for watching movies online. †¢ One more opportunity is to focus on the international market as these are pioneers they can capture the world market spread. The other opportunity is as they are big players in this market segment they have the privilege of getting associated with big movie companies for a better price. †¢ Netflix can grab the opportunity using it on the mobile devices. †¢ Netflix can focus on streaming Games also. Netflix’s threats: †¢ The major threats for the Netflix are from the few competitors like hulu and blockbuster. †¢ The threat could be availability of pirated sites online and YouTube could also be a possible threat in near future as there are lots of channels spread throughout uploading movies. There is tremendous growth in technology and this company should be thinking on improving delivery methods. †¢ The threat is on increasing shipping costs which is giving an impact on the profits of the company. Conclusion: To summarize on the SWOT analysis is work on getting back the subscribers and find the ways on overcoming the weakness and threats and utilizing the opportunities and concentrate on building a strong market so that the company can run in a profit mode and can give a tough competition to the competitors. Business StrategyThe objective is achieved through the success of the company, while capturing the customer base by spreading the product with marketing their product at one month free trail offer. Due to this they have captured the new subscribers and also focused on the internet users who will be shopping DVDs or games online. The main objective for last year was to get back the customers and the CEO was successful by writing an apology mail to existing customers and apologizing over media about the decision he made about splitting the business.The CEO’s letter includes â€Å"I want to acknowledge and thank our many members that stuck with us, and to apologize again to those members, both current and former, who felt we treated them thoughtlessly. Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions†. The apology reached most of the customers and many are back to the Netflix as it is one of the most compatible sources we have today.Implementation Plan Implementation plan is the process where any organization should plan how they are going to achieve the suggested strategy. Netflix main focus should be on holding existing subscribers and also Netflix should attract new subscribers by marketing the new product appropriately. Marketing also plays a crucial role in implementing phase. Netflix should focus more on building a successful organization and the policies of the company should be formed in such a way that the strategies are supporting them.The company should also set best practices so that the various problems like customer complaints or technical issues can be addressed more effectively and immediately. Below is the Gantt chart view of the parameters and time frame. Also we can notice the time line displaying the tasks and the time frame. [pic] [pic] In my opinion if we follow these steps before implementing any product, it can yield best results. These are considered as the best practices for any implementation plan as im plementation is the key for success for any product before it’s launched. Monitoring Adjustment- A Dynamic ProcessThe monitoring plan would be to gain the control of the company so that the shareholders will invest in the company by winning the confidence of both subscribers and stakeholders where in the Netflix will not opt for any merger or opt for any business combination and the monitoring plan for the streaming company would be to target about 30 million customers across the world and be the world’s leading internet subscribing company where in providing movies for an affordable price and adapt to the technology where in the services can be streamed through various mediums like computers, televisions phones etc. Monitoring Elements | |Price Control | |Quality Assurance | |Customer Service and satisfaction | |Profitability | |Financial Elements | | |The monitoring plan for Netflix, according to my opinion should be that the company should concentrate more on main N etflix Company as it’s a parent company and then study the market trends for the streaming company by reaching the subscribers and getting them adapted to the new streaming company. However, for the second company to get adjusted with the market is a long term process. Netflix would have promoted the streaming DVDs with the original company over time and then it should have merged the process with renaming instead of doing it at the initial stage.Below attached is the survey and the result is that subscribers dilemma regarding the product itself and why Qwikster did not reach customers as they are unaware what it does really. [pic] It would have be great success if the name would have rhymed with Netflix so that the subscribers would have thought these two companies are related and as Netflix is most popular for movies and among customers.Here the monitoring of the entire implementation plan are done by taking surveys and one on one feedback from supervisors, managers and ver tical management heads and based on those reviews and suggestions change can be done and also time frame is limited or expanded. Overall with all these steps implemented and thereby Netflix when follows the suggested strategy then can overcome the current situation and also hold the existing customers while acquiring new customers. This will make Netflix, Inc. successfully launch its new product and remain world’s largest and leading online DVD rental company.References Websites: †¢ Netflix, Inc. www. netflix. com †¢ http://ir. netflix. com/downloads †¢ http://en. wikipedia. org/wiki/Netflix †¢ http://www. bizjournals. com/sanjose/news/2011/09/19/complete-text-of-netflix-ceos-apology. html? page=all †¢ www. google. com †¢ http://www. cbsnews. com/8301-505124_162-43452943/turns-out-netflix-blew-the-qwikster-name-pick—-out-of-fear/ †¢ www. yahoo. com Thompson, A. A. , Peteraf, M. A. , Gamble, J. E. & Strickland III, A. J. Crafting and E xecuting Strategy: Concepts and Readings (18th ed. ). New York: McGraw-Hill/Irwin.